Browsing İşletme by Subject "Advertising."

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  • A study on public's view of advertising 
    Gökçe, Alev. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Scieences, 1986., 1986.)
    In this thesis public's view of advertising is studied. Salience of advertising to the public, and public's attitude toward advertising in general, and toward its institutional aspects in particular have been explored in ...
  • Impact of sales promotions on consumer purchasing patterns for non-durable goods 
    Kalafat, Deniz. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)
    This thesis investigates the impact of sales promotions on consumer purchasing patterns in Turkish non-durable goods sector and aims to distinguish between purchasers of promoted consumer non-durables from non-purchasers, ...

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