İşletme: Recent submissions

  • A study on brand image and its underlying components: |with an application in the automobile sector 
    Akkaya, Azize Ebru. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1998., 1998.)
    In this thesis, literature review on research studies related to brand image and its underlying components are investigated and an empirical study of brand image in the automobile sector is presented. For the empirical ...
  • Housing finance in high and uncertain inflationary environments: |(a Turkish case) 
    Gürgün, Merter. (Thesis (M.A.) - Bogazici university. Institute of Social Sciences, 1997., 1997.)
    Today, one of the main problems of the countries facing high and volatile inflation is not to manage to establish the model for housing finance. The implementations of classical housing finance systems applied in the ...
  • A study on consumer banking: |recent developments in marketing of bank services in Turkey 
    Güleşçi Pekuysal, Petek. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)
    The purpose of this study is to identify the consumer banking products in Turkey, to find out about the awareness of consumers to these products, to discover their utilization frequencies and the attitudes of consumers ...
  • Business process reengineering with applications 
    İplikçioğlu Rayman, Görkem. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)
    Business Process Reengineering (BPR), which has been one of the most popular management concepts in the recent years, is investigated in this thesis. Many companies implement reengineering in order to improve their ...
  • Impact of sales promotions on consumer purchasing patterns for non-durable goods 
    Kalafat, Deniz. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)
    This thesis investigates the impact of sales promotions on consumer purchasing patterns in Turkish non-durable goods sector and aims to distinguish between purchasers of promoted consumer non-durables from non-purchasers, ...
  • The effects of ownership structure on corporate performance 
    Sidi, Selim. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1996., 1996.)
    It has been suggested that when the ownership of a firm is dispersed, its managers will deviate from profit-maximizing behaviour. Furthermore, there is an asymmetry for these managers between the consequences of outstanding ...
  • Airline choice criteria: |a study on the behavior of Turkish passengers 
    Aykanat, Fatma Zümrüt. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1995., 1995.)
    The purpose of this study was to determine the airline choice criteria of Turkish passengers and the factors that affect the ranking of these criteria. In the study, emphasis was also put on the investigation of air travel ...
  • Cold storage poblem of fish marketing in Istanbul area 
    Erzik, Şenes. (Thesis (M.A.) - Robert College. Faculty of the School of Business Administration and Economics, 1967., 1967.)
  • Macro factors affecting Istanbul stock exchange 
    Özdinçer, Esra. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1996., 1996.)
    Common stock prices fluctuate because of many reasons in Turkey, in this study the effects of macroeconomic factors and alternative investment tools on the istanbul Stock Exchange was analyzed. As macroeconomic factors, ...
  • A study on the profile of management consulting firms in Turkey 
    Kadakal, Kerem. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1996., 1996.)
    Popularity of management consulting, which is defined as "replacement of expertise with money" by some consultants, as an emerging business area has increased in Turkey in recent years. The purpose of this study is to ...
  • A comparative analysis of the Turkish banking sector with the European Union while completing the Customs Union and in the process of full EC accession 
    Altınay, Ümit. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1996., 1996.)
    This study Turkish banking by Omit Altmay aims determining the competi ti ve sector and suggesting strategies position of to be and remain competitive against the European Internal Market. A brief history of the Turkish ...
  • Analysis of financial information requirements and implementation of a financial data management system 
    Olgun, Murat. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1994., 1994.)
    The requirements regarding the collection and use of financial information have been analyzed from a practical implementation perspective. Standard definitions and formulations 'of the theory of investment management ...
  • A cross-cultural study of environmental concern and attitudes among German, Dutch and Turkish publics 
    Ermin, Sevil. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1993., 1993.)
    The main purpose of the present study is to provide a framework related to the level of environmental concern. attitudes. and perceptions of Turkish, Dutch and German consumers. Examined subjects are awareness of the the ...
  • Consumer decision making process with respect to soyoil 
    Cezairli, Elif Ergöz. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1994., 1994.)
    The main purpose of this study is to present the consumer decision making with respect to soyoil. The issues that are being discussed here are the decision making criteria employed in purchase together with respective ...
  • Salesforce motivation compensation and incestives 
    Pekerkan, S. Didem Öztunç. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1992., 1992.)
    The objective of this research is to provide an extensive literature review on motivation in general and salesforce motivation in detail: and to conduct an empirical study on motivation by focusing on expectancy theory of ...
  • The influence of global marketing standardization on financial performance of business units in Turkey 
    Arman, Fulya Özparlak. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1995., 1995.)
  • Environmental concern in car purchasing behaviour 
    Gökçe, M. Necip. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1994., 1994.)
    This study aims to provide a general overview about the environmental concern and attitudes of the car owners in Istanbul city, and the impact of this concern on car buying behaviour. Examined are such subjects as: the ...
  • A management information system to support the production control in a blade manufacturing company 
    Özen, Ahmet. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1992., 1992.)
    Management Information Systems provide managers with information used in decision making and problem solving. A well designed system will definitely assist managers whereas an ill-structured system may cause big losses. ...
  • Perception of risk in cosmetics and drugs 
    Sağnak, Gül. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1991., 1991.)
    The objective of this study is to analyze risk perception in cosmetics and drugs on the part of consumers and doctors. In the case of consumers, types of perceived losses and risk reduction methods for particular cosmetic ...
  • Analysis of fast food-service industry in Turkey 
    Çam, Alparslan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1991., 1991.)
    With economic development, general labor productivity increases and labor force opportunities improve, especially for women. Many of traditional foods are time-intensive, in some cases extremely so, requiring long preparation ...

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