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İşletme: Recent submissions

Now showing items 221-240 of 294

Structural model of cognitive and emotional mechanisms of notification communication

Aytolon, Ali Kemal. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2022., 2022.)

This objective of this study is to understand decision making processes behind human brain for tapping the e-commerce applications’ notifications and find the most important aspects of notifications that leads humans to ...
Effects of CEO overconfidence and ESG disclosure on cost of equity capital

Zengin, Alperen. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2022., 2022.)

In this thesis, the relationship between investors’ perception of overconfident chief executive officers (CEOs) and their firms’ suitability for the environmental, social, and governance (ESG) criteria has been analyzed ...
Time-varying yield curve dynamics and interactions for Turkish sovereign bonds

Soykök, Emre. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)

Sovereign bond yields are one of the fundamental indicators that investors use as benchmark for other interest rates and draw inferences regarding future situation of the economy. Early interpretation of the relationship ...
A survey of facts and opinions concerning the increasing number of working women in Turkey and its implications on the problems of marketing

Kundakcıoğlu, Cihan. (Thesis (M.A.) - Robert College. Faculty of the School of Business Administration and Economics, 1967., 1967.)
The role of regulatory focus on online shopping behavior in times of pandemic

Güneş, Ömer Ali. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)

This study is aimed at understanding how consumers’ online shopping behavior is affected during the COVID-19 pandemic. Consumers’ regulatory focus is taken as basis in understanding the relationship between online shopping ...
An investigation of consumers’ purchase intentions towards cosmetic brands promoted on YouTube and Instagram

Göçer, İrem Duygu. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2022., 2022.)

This study focuses on purchase intention of consumers towards cosmetic brands promoted through sponsored content on social media platforms, namely Instagram and YouTube. Although marketers recognize the value of this ...
An empirical investigation of Borsa Istanbul single stock futures :|a TVP-VAR approach

Kalkan, Burak. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)

In this thesis, the dynamic connectedness between 20 single stock futures (SSFs) of Borsa Istanbul is analyzed based on the time-varying parameter vector autoregression (TVP-VAR) methodology to evaluate the change in the ...
A measure of omnichannel customer experience (OCX) :|key dimensions and effects on customer metrics

Erdem, Dilek. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)

With the advancements in technology the emergence of online channels has led to proliferation of sales channels. With the enabling forces of integration and technology, multiple channels have evolved into fully integrated ...
Competition dynamics in the theatrical distribution and exhibition of first-run domestic films in Turkey

Ölmez, Yusuf. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)

The competition dynamics in film distribution and exhibition has been an attractive subject of research and discussion during the last few years. The transformation of the channels in these two sectors makes it worth ...
A continuous auditing implementation with Benford’s law and relative discrepancies to an SME in Turkey

Candan, Ali. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)

In this study, we analyze the proper use of Benford's Law in the technique of continuous auditing to determine the audit sample of a Small to Medium-Sized Enterprise (SME). Most other studies analyze corporate firms; ...
Capital forms in communicating identity projects and managing community conflicts :|modest fashion online consumption community

Başkol, Ece. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)

This thesis investigates the utilization of capital forms in communicating identity projects and managing community conflicts over a modest fashion online consumption community on Instagram. The literature on dynamics of ...
Predicting financial distress in private companies :|the case of Turkish firms

Abbasoğlu, Hilmi Buğra. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)

This thesis provides a discriminant score to predict the financial distress of privately held companies. Providing a discriminant score named PF-Score is intended to fill the gap in the literature of the private firms’ ...
A marketplace with unusual dynamics:|An investigation of shopper behaviour in travel retail sector

Örendil, Emre. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)

This paper attempts to contribute to the previously conducted research in investigating the behaviour of shoppers in the travel retail industry, especially at airports. Revenues generated by duty-free stores have become ...
The effect of overqualification on employee work outcomes

Alten, Onur. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)

Overqualification is a dimension of underemployment that is defined as possessing more education, experience, and skills than the demands of present employment situation. Perceptions of possessing excessive qualification ...
The perception of organic apparel and its effect on the purchase behavior of consumers

Ekşioğlu, Zerrin. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)

This thesis is a study on the topic of consumer behavior and attitude concerning organic apparel in Turkey. The purpose of this thesis is to present an overall view of Turkish organic textile market and to discover ...
An exploration of impulse buying for new insights into consumer behavior

Aykanat, Gizem. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)

The purpose of this study is to explore the concept of impulse buying in the light of previous research and to investigate a research model in order to enhance our understanding. The relationships between impulse buying ...
Marketing of wheat of Polatlı region in Polatlı wheat-market

Korur, Selçuk Y. (Thesis (M.A.) - Robert College. Faculty of the School of Business Administration and Economics, 1967., 1967.)
Using local linearization to identify the dynamics of features in second-hand automobile pricing

Bulut, Berkay. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)

In this study, nonlinear feature interactions are analyzed using application oflocal linearization on machine learning algorithms in second-hand automobile price modeling. To study the phenomenon in nonlinear models, a ...
A feature engineering approach to predicting player performance in basketball

Kalyoncu, Feyzullah Alim. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)

Recent advancements in sports analytics have found many fields of applications in basketball. Player performance prediction is one of the main goals of basketball analytics because of the potential implications for both ...
Consumer-level factors that moderate the success of private label brands:|Hedonic versus utilitarian products

Ogan, Zeynep. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)

Private labels with increasing market shares and improving quality perceptions are a worldwide phenomenon receiving attention from both academicians and professionals. Taking the consumer perspective, this study with its ...

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