Understanding and modelling traveler tendency to rideshare: A case study of Boğaziçi University

Abstract

Psychological and social factors are as influential as travel time and travel cost, when ridesharing is a choice for an alternative type of transportation. The main pur pose of this research is to investigate the attitudes towards the concept of ridesharing. This study estimates the binary logit model of ridesharing tendency of people stay ing at Bog˘azi¸ci University. The data needed to evaluate the tendency to ridesharing model were collected through questionnaires. These questionnaires were conducted with the undergraduate and graduate students, academic and administrative staff at North, South and Hisar Campuses of Bo˘gazi¸ci University. The characteristics influenc ing travelers’ ridesharing tendency can be broadly categorized into three groups which are socioeconomics, travel and the attitude towards ridesharing. In addition, the fea tures of ridesharing applications used in Turkey and in the World, which are obtained from various sources, have been examined. The tendency towards ridesharing model has been set up as passenger and driver, separately. The factors affecting ridesharing attitudes are presented in detail. According to the results of the analysis, it was found that the most significant factor affecting the participation in the ridesharing is security concern in both groups. Other factors such as awareness on ridesharing, not wanting to depend on others and not wanting to be involved in vehicle traffic came out as other strong influences in the study.