Determinants of customer satisfaction in the Turkish credit card market

dc.contributor	Graduate Program in Economics.
dc.contributor.advisor	Akın, Güzin Gülsün.
dc.contributor.author	Özçelik, Serap.
dc.date.accessioned	2023-03-16T12:00:41Z
dc.date.available	2023-03-16T12:00:41Z
dc.date.issued	2011.
dc.identifier.other	EC 2011 O83
dc.identifier.uri	http://digitalarchive.boun.edu.tr/handle/123456789/16423
dc.description.abstract	This thesis investigates factors affecting the satisfaction levels of Turkish credit card holders using a recent nationwide credit card consumer survey. Ordered pro bit model estimations show that among other things, financial literacy is a major determinant of credit card satisfaction. This has important policy implications for regulators. The results also indicate that wealth, education and occupation are consumer characteristics that play a role in one's credit card satisfaction level. Card limits and non-price card benefits are which are important for consumer happiness. Being a convenience user or having been delinquent in card payments are payment behaviours which affect one's card satisfaction, too.
dc.format.extent	30 cm.
dc.publisher	Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011.
dc.relation	Includes appendices.
dc.relation	Includes appendices.
dc.subject.lcsh	Credit cards -- Turkey.
dc.subject.lcsh	Consumer satisfaction.
dc.title	Determinants of customer satisfaction in the Turkish credit card market
dc.format.pages	v, 47 leaves ;