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Perception of risk and risk reduction methods in women's food shopping behaviour

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dc.contributor Graduate Program in Management.
dc.contributor.advisor Borak, Eser.
dc.contributor.author Akan, Pınar.
dc.date.accessioned 2023-03-16T12:13:47Z
dc.date.available 2023-03-16T12:13:47Z
dc.date.issued 1984.
dc.identifier.other AD 1984 Ak15
dc.identifier.uri http://digitalarchive.boun.edu.tr/handle/123456789/16782
dc.description.abstract In this methods thesis, perception women face in food of risk and risk shopping will be reduction studied. Perceived risk is analyzed in four kinds of risk like time, hazard,money and ego loss and their relation between demographic and psychographic variables are analysed. Moreover, the relationship between these variables and risk reduction methods are also the subject of the study. The study includes the literature review and the field study which is conducted through a questionnaire. The interpretation of the computer analysed data is done and the implications for marketers and acedemicians are presented.
dc.format.extent 30 cm.
dc.publisher Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 19.
dc.relation Includes appendices.
dc.relation Includes appendices.
dc.subject.lcsh Risk perception.
dc.subject.lcsh Women consumers.
dc.subject.lcsh Consumer behavior.
dc.title Perception of risk and risk reduction methods in women's food shopping behaviour
dc.format.pages viii, 156 leaves ;


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