Perception of risk and risk reduction methods in women's food shopping behaviour

dc.contributor	Graduate Program in Management.
dc.contributor.advisor	Borak, Eser.
dc.contributor.author	Akan, Pınar.
dc.date.accessioned	2023-03-16T12:13:47Z
dc.date.available	2023-03-16T12:13:47Z
dc.date.issued	1984.
dc.identifier.other	AD 1984 Ak15
dc.identifier.uri	http://digitalarchive.boun.edu.tr/handle/123456789/16782
dc.description.abstract	In this methods thesis, perception women face in food of risk and risk shopping will be reduction studied. Perceived risk is analyzed in four kinds of risk like time, hazard,money and ego loss and their relation between demographic and psychographic variables are analysed. Moreover, the relationship between these variables and risk reduction methods are also the subject of the study. The study includes the literature review and the field study which is conducted through a questionnaire. The interpretation of the computer analysed data is done and the implications for marketers and acedemicians are presented.
dc.format.extent	30 cm.
dc.publisher	Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 19.
dc.relation	Includes appendices.
dc.relation	Includes appendices.
dc.subject.lcsh	Risk perception.
dc.subject.lcsh	Women consumers.
dc.subject.lcsh	Consumer behavior.
dc.title	Perception of risk and risk reduction methods in women's food shopping behaviour
dc.format.pages	viii, 156 leaves ;