Arşiv ve Dokümantasyon Merkezi
Dijital Arşivi

Culture, consumption value and online shopping behavior: a cross-cultural study on Turkey and the United Kingdom

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dc.contributor Graduate Program in International Trade Management.
dc.contributor.advisor Sakarya, Sema.
dc.contributor.author Soyer, Nagehan.
dc.date.accessioned 2023-03-16T12:50:02Z
dc.date.available 2023-03-16T12:50:02Z
dc.date.issued 2011.
dc.identifier.other INTT 2011 S78
dc.identifier.uri http://digitalarchive.boun.edu.tr/handle/123456789/17987
dc.description.abstract The Internet is globally accessible, crosses national boundaries and allows consumers around the world to participate equally. Internet usage is in an increasing trend and popularity with the improvements in computer based technology. This development brings online shopping to consumers as a new shopping channel. Consumers from different cultures and with different consumption values are using online shopping due to benefits such as ease of search, order and entertainment. Previous studies on online shopping investigated the factors that influence online shopping as well as motives for, value of, and antecedents of online buying behavior. There has been a scarcity of research on cultural differences in online shopping. The purpose of this study is to explore cultural differences in online shopping behavior and consumption value. Data on consumption value, consumer perceptions of the advantages and disadvantages of online shopping, and online shopping behavior dimensions of online purchase frequency, goods purchased, online site type and payment method used was collected by a survey conducted on 201 consumers in two different cultures – Turkey and The United Kingdom. For the statistical analysis of data, frequency, one-way ANOVA and independent samples t-test were employed. The findings reveal that there are differences in online shopping behavior of Turkish and British consumers in the sample while the two groups share similar consumption values; and that some dimensions of online shopping behavior of utilitarian and hedonic online shoppers differ for the overall sample.
dc.format.extent 30 cm.
dc.publisher Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011.
dc.relation Includes appendices.
dc.relation Includes appendices.
dc.subject.lcsh Consumer behavior -- Turkey.
dc.subject.lcsh Consumer behavior -- England.
dc.subject.lcsh Internet marketing -- Turkey.
dc.subject.lcsh Internet marketing -- England.
dc.title Culture, consumption value and online shopping behavior: a cross-cultural study on Turkey and the United Kingdom
dc.format.pages viii, 101 leaves ;


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