Strategic aims and effectiveness of Turkish traditional companies implementing e-commerce: a comparative study

Abstract

Increase of competition in the local markets urges the companies of various sizes to implement new technologies in order not to be left behind the competition. E-commerce is one of the major types of these technologies, offering the companies a wide range of opportunities, so that they can find the most appropriate solution for their needs. However, as the technological solutions renew themselves with an amazing velocity, organizations have to consider about the rate of returns on their investments. They should analyze the effects of new technologies on their organizational effectiveness before making an investment, so that they can make the right selection. The aim of this study is to explore the factors affecting e-commerce in different sectors in Turkey, compare the sectors and measure the relations of these factors with the effectiveness of company objectives regarding e-commerce. In the scope of this research, Tourism, Finance and Textile sectors are selected as sample and a survey has been conducted to define major differences between these sectors. Hypotheses have been defined and tested using t tests and regression analysis in order to explore the factors influencing effectiveness of e-commerce in organizations.