The effects of dynamic packaging systems on the performance of travel organizations

Abstract

The purpose of this study is to evaluate the effects of Dynamic Packaging (DP) Systems on the performance of hotels and travel agencies. This study is conducted in three main phases. In the first phase; in order to analyze information technology and DP systems, written documents are reviewed. In the second phase, hotels and travel agencies are selected as travel organizations. Two types of survey are designed for hotels and travel agencies separately. For the surveys, pilot studies are carried out. Then, the hotel survey is conducted with 3 stars, 4 stars, 5 stars and special class hotels from all regions of Turkey. And the travel agency survey is conducted with A class travel agencies from all regions of Turkey. In the last phase, the results of surveys are analyzed through SPSS 18 Statistics program. Descriptive statistics are used for first questions. Factor analysis is preferred for grouping the variables of expenses, revenues, contributions, difficulties and features of DP systems. One sample T-test is used in order to analyze propositions. It is concluded that DP systems have positive effects on room revenues, competitiveness, and brand loyalty of hotels. In travel agency study, DP systems have positive effects on the hotel and flight revenues, market position, the efficiency of operations, service / product range, supplier relationships, service quality and customer satisfaction.|Keywords : Tourism, Dynamic Packaging (DP) Systems, Hotels, Travel Agencies, Online Travel Agencies (OTAs), Performance