Arşiv ve Dokümantasyon Merkezi
Dijital Arşivi

Evaluating the market potential and expected consumer acceptance of mobile virtual network operators for the Turkish market

Basit öğe kaydını göster

dc.contributor Graduate Program in Management Information Systems.
dc.contributor.advisor Kımıloğlu (Türker), Hande Bahar.
dc.contributor.author Özgür, Selen.
dc.date.accessioned 2023-03-16T12:51:50Z
dc.date.available 2023-03-16T12:51:50Z
dc.date.issued 2011.
dc.identifier.other MIS 2011 O84
dc.identifier.uri http://digitalarchive.boun.edu.tr/handle/123456789/18169
dc.description.abstract With the developments in technology, mobile telecommunications sector became one of the most successful industries that marked the last twenty years. While mobile phones became an inseparable part of consumers’ daily lives, mobile communication sector became influencing for all of the consumers as well. As the interests for the mobile communications sector increased and the mobile market matured, a new business model emerged: Mobile Virtual Network Operators (MVNOs), hiring services and radio spectrum from the mobile operators and reselling to the consumers. The purpose of this thesis study is to evaluate the consumer behavior towards this model, in Turkey. The data; gathered from 280 participants with the purpose of evaluation of consumer acceptance towards MVNOs; has been run through descriptive, reliability, cluster, factor, ANOVA, independent T test, and correlation tests, in order to test the hypotheses and reach findings. According to results, consumers have positive disposition towards MVNOs. In terms of services to be offered, whether mobile service or extra service, consumers are more interested in discount services.
dc.format.extent 30 cm.
dc.publisher Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011.
dc.relation Includes appendices.
dc.relation Includes appendices.
dc.subject.lcsh Mobile communication systems -- Turkey.
dc.title Evaluating the market potential and expected consumer acceptance of mobile virtual network operators for the Turkish market
dc.format.pages x, 110 leaves ;


Bu öğenin dosyaları

Bu öğe aşağıdaki koleksiyon(lar)da görünmektedir.

Basit öğe kaydını göster

Dijital Arşivde Ara


Göz at

Hesabım